From when we first started this project in mid-July 2011 until the end of December, we made 2,800 dirhams (£215) from selling donated clothes.
This is what we’ve done with it:
We gave 2,000 dirhams to the Association ‘Au Coeur de l’Amitie’ Essaouira, a great little charity that feeds and provides after-school activities (including homework support) for 52 disadvantaged kids.
We have also given 800 dirhams to Halima, a local single mother with 6 children, who is really struggling – she has had very little work over the last few months and this donation will help her pay her rent over the next 3 months.
A big thanks to everyone who has donated clothes etc, and to the guest houses and hotels who are supporting the campaign.
Essaouira is one of the best places in Morocco for shopping. But thanks to the airlines’ exorbitant baggage fees, lots of visitors end up unable to buy the fantastic, locally made products they’d love.
So…we’re offering you a great opportunity to free up some space in your bags, and do your bit for charity at the same time.
Leave your wardrobe in Morocco!
The idea is this…when you pack to come to Morocco, bring along some stuff you won’t mind leaving behind. Shop to your heart’s content in Essaouira, and when you pack for your return, hand over the stuff you no longer need to us.
Then we’ll sell it and pass on ALL the profit to a good cause (find out more about us here) .
NB) We’re not asking you to fill your entire suitcase with jumble when you come out to Morocco – after all, we all like to look our best on holiday. But if it’s time to refresh your wardrobe, we’ll happily take some of its contents off your hands!
Read about our campaign in British Airways’ High Life magazine.